BRING HOPE TO LIFE.
With the end of the year celebrations approaching and with the arrival of winter, the Salvation Army Foundation has just launched its year-end communications campaign.
With this campaign, we want to highlight its primary mission, in its intervention with all audiences: Bringing hope to life.
Whether it accompanies children, people in difficulty, disabled adults or the elderly, the role of the Salvation Army is indeed to allow everyone to project themselves towards better days and to make this hope come true.
Every tunnel has an end. It is this message that we wanted to reiterate, in a very symbolic way, indicating that every tunnel has an end, and that we are there so that the fragile people can see the end of it.
As in 2020, this campaign was produced by Cuban artist and activist Erik Ravelo and by the agency VLMY & R. Particular care was taken to highlight a diversity of ages, sexes and origins, like those accompanied by the Salvation Army.
Rolled out in late December and early January, this campaign will be displayed in Ile-de-France, in the Provence-Alpes-Côte d´Azur region, in Lyon, Strasbourg, Nîmes and Montpellier. Our campaign will resonate considerably with our followers on Facebook, Instagram and LinkedIn, our followers on Twitter, on YouTube and vimeo.
Agency: VMLY&R Paris
ECD: Dimitri Guerassimov
ACD: Erik Ravelo (THE ILLEGAL STUDIOS)
Visual Concept and Art Direction: Erik Ravelo
Photo and Digital Retouching: Erik Ravelo
Video:
Director: Erik Ravelo
D.O.P. Osiris Cisneros
Compositing and Editing: Erik Ravelo
Music: Erik Ravelo
