Lavazza has managed to achieve real engagement, with such a simple strategy that it has incredible results. Users of facts will be invited by Ambassador brands to activate the lever of a real Jolie machine placed on top on a fully branded Lavazza totem and also equipped with an ultra HD print that completes releases a print in real time and invites the winning users or less at a tasting at the Lavazza stand inside Eataly.
A gesture as simple and natural as pressing the lever of the coffee machine, extremely identifying in Lavazza's imagination, has been transformed into something playful, magical that perhaps drives the largest Customized Slot Machine ever seen (beyond 80sqm). Thanks above all to the creativity studied by Armando Testa made of 8 emoticons that contain the whole range of Jolie colors, effectiveness and wow effect are guaranteed. For the first time, the product in the flesh becomes the pivot of the activity also outdoors. The product is represented both physically and digitally, it is the vehicle of the whole out-of-home installation and is above all a prize that is immediately given in instant win mode. Without any waiting or complications, the lucky one who will lower the lever with 3 identical Jolies will be given a very recent Jolie directly in the area. More and more One continues to churn out projects for its customers that focus on a strong component of brand engagment and spectacularization.
Advertising Agency:Armando testa, Milan, Italy
Creative Director:Erik Ravelo
Art Director: Erik Ravelo
Copywriter:Caterina Calabrò
Production Company: ONE
Creative Director:Erik Ravelo
Art Director: Erik Ravelo
Copywriter:Caterina Calabrò
Production Company: ONE
