The United Colors of Benetton global interactive multimedia campaign.
Always a pioneer in marketing and advertising, Benetton is now embracing the web and social media with its campaign to find the faces of the future.
TV ads / Augmented Reality print and outdoor campaign / Participative website / Retail interactive live windows
Creative Director/ Art Director: Erik Ravelo
Copywriter: Erik Ravelo
Agency: Fabrica
Client: United Colors of Benetton
Creative Director and concept: Erik Ravelo
Creative Direcfor: Andy Cameron
Art Director: Andre' Amaral.
Project manager: Liz Creatney
Photo: Josh Ollins
