on occasion of international fetal alcohol spectrum disorders day, the European Fasd Alliance has revealed their ‘Too young to drink campaign, conceived by Fabrica to raise awareness of the risks of drinking alcohol during pregnancy. the communication crusade aims to bring to light the range of potential problems caused by prenatal exposure to alcohol which can include birth defects, learning disorders, behavioral problems and mental illness.
the visuals are dramatic and intentionally alarming: the image of a real newborn baby is trapped within a bottle of an alcohol, immersed in beer, wine, rum, vodka, whiskey and brandy. an accompanying video and a short backstage film shows the parents of this baby and their reasons for supporting the campaign, each one symbolically representing an area of the world.
Creative Director. Erik Ravelo
Art Director: Erik Ravelo, Hyrul Anuar
Photographer: Shek Po Kwan
Post Production: Erik Ravelo, Laura Baiardini
Video Director: Tomas Pichardo
