The Unhate News project, a new initiative of Benetton in collaboration with the United Nations, gives people from all over the world an online platform to create the news that we would all like to see, transforming typical news stories of intolerance and injustice into a positive, hopeful message.
Anyone can create their own encouraging news and become an Unhate reporter by writing a headline, uploading a picture or just posting a video in the website unhatenews.com, where all these submissions are published as a mozaic of positive news
Agency: Fabrica / 72 and Sunny Amsterdam
Creative Director: Erik Ravelo, Carlo Cavallone, Simone Moesinger
Copywriter: Damian Issak
Art Director: Erik Ravelo
Photographer: Martina Cirese
Film Director: Mark & Ish
Client. United Colors of Benetton
