TV COMMERCIALS

UNHATE - THE FILM 
Client: Benetton.
Agencies: Fabrica, Italy
72andSunny, Amsterdam​​​​​​​
CDs: Erik Ravelo, Carlo Cavallone 
Robert Nakata, AD: Paulo Martins ​​​​​​​
UNEMPLOYEE OF THE YEAR
Client: United Colors of Benetton
Agency: Fabrica 
Creative Director: Erik Ravelo
Agency: Fabrica
Client: United Colors of Benetton + UN Women
Executive Creative Director: Erik Ravelo 
Art Director: Erik Ravelo, Karen Oetling 
Photography: Martina Cirese 
Post production: Erik Ravelo, Karen Oetling.
Agency: Fabrica
Title: Unhate News - Senkaku Island 
A friendly Beach Volley game 
between China and Japan.  
When switching players and teams 
makes everybody WINS. 
Executive Creative Director: Erik Ravelo
Film Director: Mark & Ish
Client. United Colors of Benetton 
Agency: Fabrica
Title: Unhate News - The Red Square gay pride parade 
Executive Creative Director: Erik Ravelo
Film Director: Mark & Ish
Client. United Colors of Benetton 
Agency: Fabrica
Title: It's My Time
Creative Director and concept: Erik Ravelo 
Copywriter: Erik Ravelo
Art Directors: Erik Ravelo, Andre Bose do Amaral.
Interactive Director: Andy Cameron, Liz Cretney
Client: United Colors of Benetton.
Agency: Fabrica
Title: It's My Time
Creative Director and concept: Erik Ravelo 
Copywriter: Erik Ravelo
Art Directors: Erik Ravelo, Andre Bose do Amaral.
Interactive Director: Andy Cameron, Liz Cretney
Client: United Colors of Benetton.

Agency: Fabrica
Concept: Erik Ravelo
Client: United Colors pf Benetton
Perugina Tablò 45 Sec.
Agency (& City): Armando Testa Milan S.p.A.
Executive Creative Director : & Art Consultant: Erik Ravelo
Creative Director: Vincenzo Celli
Art Director: Sebastien Sardet
Copywriter: Caterina Calabrò
Client Service: Loredana Ambrogi
Production Company: Filmmaster Productions
Director: Gal Muggia
Advertiser: Perugina

New Ypsilon and the attitude of Stefano Gabbana. A film to celebrate 100 years of Lancia’s attitude 
and elegance and at the same time to welcome the coming 100 years which will be still typified by 
the same values. Mysterious, unexpected, engaging, the star of the film is a surprising 
Stefano Gabbana, a celebrity of style and character.
Executive Creative Director: German Silva
Art Director: Erik Ravelo
Copywriter: Viviana Bruno
Agency: Armando Testa

New Ypsilon and the attitude of Stefano Gabbana. A film to celebrate 100 years 
of Lancia’s attitude and elegance and at the same time to welcome the coming 100 years 
which will be still typified by the same values. Mysterious, unexpected, engaging, the star of the 
film is a surprising Stefano Gabbana, a celebrity of style and character.
Executive Creative Director: German Silva
Art Director: Erik Ravelo
Copywriter: Viviana Bruno
Agency: Armando Testa

Agenzia: Armando Testa
Direzione creativa: Erik Ravelo
Copywriter: Andrea Dell’Osa
Art Director: Ilaria Accornero
Casa di Produzione: Brand-Cross
Director: Barney Cokeliss

Concept Idea: Erik Ravelo
Freelance Creative Director
Agency: Fabrica
Client: United Colors of Benetton
Verizon One Unlimited TV Spot, 'iPhone 14 Pro: para el otro lado' 
Agency: The Community / La Comunidad
Freelance ART Creative Director: Erik Ravelo
Copywriter Creative Director: Federico Aubone
Executive Creative Director:  Ramiro Raposo
Director: Kantu Lenz

Agency: Armando Testa
Creative Director: Erik Ravelo
Art Director: Sebastien Sardet
Copywriter: Andrea Dell’Osa
Agenzia: Armando Testa
Direzione creativa: Erik Ravelo
Art Director: Sebastien Sardet
Copywriter: Andrea Dell’Osa
Client Service Director: Tiziana Perotti
Account Supervisor: Giovanna Pinna
Account Assistant: Lidia Fiorelli
CDP: Albatros Film&Video
PostProduzione: Band
Regia: Chiara Feriani e Roberto D’Ippolito
DOP: Giacomo Frittelli

Agency: Gruppo Armando Testa (Sede di Torino)
Executive Creative Direction: Erik Ravelo
Art Director: Cristina Macchi
Client: Iper Drive

Client: Banca Etica
Agency: 72&Sunny Amsterdam
Freelance Senior Designer and Creative Director: Erik Ravelo
Copywriter CD: Valeria Raimondi. 
ECD: Carlo Cavallone. 

Agenzia: Gruppo Armando Testa
Direzione Creativa Esecutiva: Erik Ravelo / Vincenzo Celli
Copywriter: Vincenzo Celli / Art Director: Sebastian Sardet
Client: Moby

Agenzia: Gruppo Armando Testa (Sede di Torino)
Direzione Creativa Esecutiva: Erik Ravelo
Direzione Creativa e Copy: Vincenzo Celli
Client: Moby

Agency: Fabrica
Title: Beauty is fragile
Creative Director: Erik Ravelo
Client. United Colors of Benetton 
World Earth Day 
Client: United Colors of Benetton
Creative Director: Erik Ravelo
Video Editor: Ries Stravers, Giacomo Penicchi
Agency: Fabrica
Rio+20
Client: United Nations
Creative Director: Erik Ravelo
Director: Giacomo Penicchi
Agency: Fabrica
On the occasion of Rio+20, the U.N. Conference on Sustainable Development which took place in Rio de Janeiro, 
Fabrica,Benetton Group’s communication research centre has created  Turn Your World Around, 
a communication project  about sustainability.

Agenzia: Gruppo Armando Testa 
Direzione Creativa Esecutiva: Erik Ravelo
Direzione Creativa e Copy: Vincenzo Celli
Art Director: Cristina Macchi
Client Service Director: Tiziana Perotti
Account Senior: Chiara Tosto
Studio e sviluppo piattaforma: Testa Digital Hub
Project Manager: Mirko Di Gregoli, Umberto Martelli
Film
Casa di Produzione: FILMMASTER
Regia: Serena Corvaglia
Fotografo
Rocco Bizzarri

Agenzia: Gruppo Armando Testa (Sede di Torino)
Direzione Creativa Esecutiva: Erik Ravelo
Direzione Creativa e Copy: Vincenzo Celli
Art Director: Cristina Macchi
Client Service Director: Tiziana Perotti
Account Senior: Chiara Tosto
Studio e sviluppo piattaforma: Testa Digital Hub
Project Manager: Mirko Di Gregoli, Umberto Martelli
Film
Casa di Produzione: FILMMASTER
Regia: Serena Corvaglia
Fotografo
Rocco Bizzarri
Client: Chicco

Agenzia: Gruppo Armando Testa (Sede di Torino)
Direzione Creativa Esecutiva: Erik Ravelo
Direzione Creativa e Copy: Vincenzo Celli
Art Director: Cristina Macchi
Client Service Director: Tiziana Perotti
Account Senior: Chiara Tosto
Studio e sviluppo piattaforma: Testa Digital Hub
Project Manager: Mirko Di Gregoli, Umberto Martelli
Film
Casa di Produzione: FILMMASTER
Regia: Serena Corvaglia
Fotografo
Rocco Bizzarri
Client: Chicco

Agenzia: Gruppo Armando Testa (Sede di Torino)
Direzione Creativa Esecutiva: Erik Ravelo
Direzione Creativa e Copy: Vincenzo Celli
Art Director: Cristina Macchi
Client Service Director: Tiziana Perotti
Account Senior: Chiara Tosto
Studio e sviluppo piattaforma: Testa Digital Hub
Project Manager: Mirko Di Gregoli, Umberto Martelli
Film
Casa di Produzione: FILMMASTER
Regia: Serena Corvaglia
Fotografo
Rocco Bizzarri
Client: Chicco

Agency: Armando Testa
Creative Director: Erik Ravelo
Art Director: Sebastien Sardet
Copywriter: Andrea Dell’Osa
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