The United Colors of Benetton’s #IBelong creative campaign gives a face and voice to the world’s invisible stateless people. The creativity, visual tools and products developed by Fabrica galvanize the general public helping UNHCR reach its goal of 10 million supporters in ten years to end statelessness.
At least ten million people worldwide are stateless and a baby is born stateless every ten minutes. Without a nationality, they are denied all the protections, rights and services that countries normally offer their citizens. Stateless people are often denied the right to education, health care, employment, freedom of movement. They are unable to do those things others take for granted like getting married, registering the birth of babies, or even having a proper burial or death certificate at the end of their lives. Stateless people often live their lives unseen, unheard and unrepresented.
Executive Creative Director / Concept: Erik Ravelo
Hyrul Anuar
At least ten million people worldwide are stateless and a baby is born stateless every ten minutes. Without a nationality, they are denied all the protections, rights and services that countries normally offer their citizens. Stateless people are often denied the right to education, health care, employment, freedom of movement. They are unable to do those things others take for granted like getting married, registering the birth of babies, or even having a proper burial or death certificate at the end of their lives. Stateless people often live their lives unseen, unheard and unrepresented.
Executive Creative Director / Concept: Erik Ravelo
Hyrul Anuar
Art Director: Karen Oetling
Video director / editor: Tomás Pichardo
DOP: Shek Po Kwan, Eduardo Meza
Video editor: Eduardo Meza
Music: Jhon William Castaño Montoya
Producer: Mauro Bedoni
Assistant producer: Chiara Codognotto Capuzzo
Video director / editor: Tomás Pichardo
DOP: Shek Po Kwan, Eduardo Meza
Video editor: Eduardo Meza
Music: Jhon William Castaño Montoya
Producer: Mauro Bedoni
Assistant producer: Chiara Codognotto Capuzzo